Swedish Television Drama Ratings 1-15 February 2012

After a brief look at Swedish television ratings, MMS, it seems like kids prefer Sherlock (quality drama), older people prefer silly comedy about Swedish tourists in Thailand (30 grader i februari), all in between prefer the Swedish version of The Office (Kontoret).

What does this mean?

The latter two can be explained in terms of identification. Perhaps the former could too, not based on content, but on form. Younger audiences find the uses of mobile and other media in Sherlock attractive, older audiences don’t. Older audiences prefer stereotyped characters, younger don’t. There is hope for the future of quality television drama.

Those preferring the comedy in Thailand, thats is 60+, was “trained” as television viewers during the 1960s and 1970s, when the alternatives was highbrow so called television theatre and popular comedies. That may be one explanation.

The digital natives, -12, prefer sophisticated drama, complex characters, complex narratives. Perhaps Sherlock‘s game like moments can be part of the explanation.

Those in-between, ‘trained’ as television viewers during the 1980s and 1990s, watched soap operas, sitcoms, quality drama and quality comedies. In so doing the learned to distinguish between different forms of quality, and more importantly, different uses of different modes of narratives. It is not surprising, then, that the success of The Office (both British and US versions) and the close relationship to mid-life comedy Solsidan (same main character, same writers) creates an initial curiosity.

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